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This data serves as the foundation for our final performance score. Detailed data for each and every shot for which we collected data is now viewable in the interactive portion of this review. As usual, testing was done at Tark’s Indoor Golf, a state of the art indoor golf facility located in Saratoga Springs, NY.
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The 6 golfers for whom we collected detailed performance data were asked to hit a series of shots on our 3Track Equipped simulators from aboutGolf. We’ll get there, but first, a few words about how we arrive at our results. Of course the big question is “does it actually work”. The result is better performance on those parts of the faces where are misses generally occur. To make what Cobra calls the “SweetZone” they took one of those larger sweet spots that we’ve seen diagrammed a hundred times over, and rotated it clockwise. If I hit it out towards the toe, it’s almost always high on the toe. Like many golfers, if I hit it towards the heel, I hit it low off the heel. When I miss, I don’t tend to miss along the same parallel. At first it sounds a bit, well…whatever…like clever marketing I suppose, but when I started to think about my own experiences, it started to actually make a little bit of sense. The short of E9 is that Cobra’s research showed that golfers tend to hit the ball in an elliptical pattern across the face of the club. While Cobra could have simply painted the S3 white and called it a new model, they actually decided to introduce something of relative consequence E9 Face Technology.
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So is the S3 a compelling upgrade to the S2? We’ll get to that, but first let’s look at the marketing pitch. But hey, we try and keep an open mind, because you never know when actual improvements can be made. Performance, it seems, doesn’t change much (especially with 1 year product cycles). More often than not the only thing compelling about the latest and greatest is a new paint job.
What I’m quickly learning is that today’s equipment environment almost demands that new equipment be released annually. What I’m really starting to enjoy, as we build up our library of reviews, is not only having the opportunity to test the latest generation of clubs, but to also be in a position highlight comparisons, and hopefully distinctions from the previous models. Given how well the S2 performed, it goes without saying that we were anxious to get the S3 in for testing. Amazing how just a year can change things. Like the S2 before it, the S3 features 3 very simple, user-friendly, adjustability settings (open, neutral, and closed), but unlike last year, few of our testers even seemed to notice or care about the adjustability. For the S3, the Fit-On has been replaced by the Blur (still not a big fan), and they’ve shortened the shaft by 1/2”, which on paper means the S3 should be more accurate. While we believe the S2 was a very good driver, we certainly felt it could be more accurate, and I personally was anything but a fan of the tip-whippy stock Fujikura Fit-On shaft. My recollection was that last year’s S2 driver was a standout, and looking back through the reviews my recollection more or less proved correct as the S2 finished #1 for both distance and user’s choice, though it admittedly wasn’t as accurate as some of the others we’ve tested. We also took a look at them from a purely subjective level, which roughly equates to the way we score the subjective portions of our reviews today.
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Over the course of those articles we looked at how last year’s adjustable drivers compared for distance and accuracy. You may recall that last year we did a 4 part series called “ Clash of the Adjustable Drivers“. BIG QUESTION: is the Cobra S3 a better driver then the S2? (Well…2 of our testers starting bagging the S3 driver right after the review, and another went out and purchased an S2 (he told us he actually liked the S3 better, but he got the S2 for half the price).
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